Blog : Importance of SEO in Digital Marketing

Importance of SEO in Digital Marketing

Importance of SEO in Digital Marketing

Blog Author: PRASENJEET
Posted on: 18-06-2021

Importance of SEO in Digital Marketing

Over the previous couple of years, search engine optimization (SEO) has been needed and used more and more, although it's been around for much longer than most people think. With new development tools getting used to making websites that are heavy on Java, Flash, and images, it’s important to possess something that the search engines can read. If the content can’t be read by search engines then they can’t index it, and if your site doesn’t get indexed then it won’t be found when people search for it on Google, Yahoo, MSN, or anywhere else. This article will outline what SEO is, how it works, and a few unethical SEO methods that you simply should avoid.

What is SEO?

SEO may be a way of analyzing your site and modifying it to permit search engines to read and index it more easily. SEO is all about maintaining and building websites that get ranked highly on the major search engines.

You see, when people use a search engine, they typically don’t look beyond the top 20 approximately results. If you would like to form any money from your website, you would like to get ranked within the top 20 out of probably many websites.

How Does SEO Work?

Search engines maintain an enormous database containing information from individual websites. Most of the information search engines collect isn’t listed on their results pages, but it's taken into consideration when it involves deciding those results’ rankings.

It is vital that you simply encourage the search engines to rank your website during a high position, and you'll do that through the keywords that you simply use on your website, also once you submit it. If the keywords you use in your submission tool don’t match those on your site then you'll harm your rankings – be sure to have all the keywords you would like to use on the website itself before you submit it.

Most websites don’t target their topic well, then keyword lists containing 50 or more phrases per page are recommended. By focusing a number of the pages of your site on keywords, you'll score higher with the search engines.

Free Search Engines.

The major search engines on the web are still free, and it’s not hard to require advantage of this free advertising – you'll do it in as little as an hour.

There are several companies that provide free SEO tools, or you can pay a professional to take care of it for you. Looking around on the web will happen all kinds of useful resources.

Free tools for SEO:

  1. Google Analytics:
  • Free version: Yes (not exceeding 5 million impressions per month)
  • Export to PDF option: Yes
  • Email audit option: Yes
  • Download your audits: Yes

2.SEOmator:

  • Free version: Yes (unlimited – 7 day trial – credit card needed)
  • Export to PDF option: Yes
  • Email audit option: No
  • Download your audits: No

 

  1. SEOptimer:
  • Free version: Yes (14  day trial – no credit card needed)
  • Export to PDF option: Yes
  • Email audit option: No
  • Download your audits: Yes

3.WooRank:

  • Free version: Yes (14 day trial – no credit card needed)
  • Export to PDF option: Yes
  • Email audit option: Yes
  • Download your audits: Yes

4.Serpstat:

  • Free version: Yes (up to 10 requests per day of Site Audit, Backlink Analysis and Keyword Quality Checker 100 requests per day)
  • Export to PDF option: Yes
  • Email audit option: Yes
  • Download your audits: Yes

5.Neil Patel SEO Analyzer:

  • Free version: Yes (unlimited – no credit card needed)
  • Export to PDF option: No
  • Email audit option: No
  • Download your audits: No

6.Seobility:

  • Free version: Yes (unlimited – registration needed – no credit card needed)
  • Export to PDF option: No
  • Email audit option: No
  • Download your audits: No

What is Unethical SEO?

Unethical search engine optimization techniques are often unlawful, unscrupulous, or simply in bad taste. You’d be surprised how many people use these methods. A lot of what's now called unethical SEO won’t be accepted until people went overboard and it began to have a negative effect on the web as a whole.

Keyword stuffing is when your site consists of long lists of keywords and nothing else. Don’t do it. There are ways to place keywords and phrases on your site without running the danger of getting banned.

You may have seen ‘invisible text’ if you’ve been selecting the text on a page and found words that are an equivalent color because of the background. This text is usually lists of keywords put there within the hope of fooling search engine spiders while hiding the words from visitors. This is considered unethical, and you shouldn’t roll in the hay.

A doorway page may be a page that isn’t designed for real people to see – it’s purely for the search engines and spiders, in an attempt to trick them into indexing the website in a higher position. This is a big no-no and will be avoided.

Even though unethical SEO is tempting, and does work, you shouldn’t do it – not only is it annoying to users, but it’s likely to get you banned from the search engines sooner or later. Your sites’ search engine rankings just aren’t well worth the risk. Use efficient SEO techniques to get your site ranked higher, and stay away from anything that even seems like unethical SEO.

SEO may be a set of techniques utilized in order to draw in visitors or prospective customers to your website, and therefore the goal of a search engine is to supply top-quality content to the users of the Internet. These two objectives aren't in opposition if you are doing SEO the way it should be done.

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